Groms launched ‘Shop the Room’ functionality, allowing users to shop like an interior designer

April 28 02:09 2020
Need to decorate a room? See how products work together before you buy them.

Miami, FL, USA – Groms is a digital furniture boutique based in New York City and launched the business in Miami in 2019, which believes that one should love their home and be appreciative and proud of it. Groms provides an opportunity and ability to shop like an interior designer and create a dream house with much less effort than ever before. Groms learned how difficult it is to furnish a personalized space with an exclusive and sophisticated look. Customers spend hours in shopping, sifting through countless catalogs, transporting it home, make compromises and negotiations, or even end up returning it. Groms aims to change that, and make the process easier.

Here’s how Groms has achieved it all, for over two years they have worked with world-renowned artisans, designers and manufacturers to ensure stylish and alluring pieces that meet even the highest expectations. Depicting and drawing inspiration from current and latest trends and timeless majority, they constantly strive to refresh their collections as well. Groms had completed several decorating projects, with and without interior designers and faced few problems repeatedly like a) too many product choices left them overpowered and overwhelmed b) many products did not work as well as was expected all together c) redundant and unnecessary energy, time and money were spent.

After getting encountered and confronted by these problems Groms ended up with a thought that there must be a way to decorate a home. So, Groms changed their corporate perspectives to think like what customers wish for. First, Groms comprehensively chose the best furniture designers and manufacturers from around the globe to ensure the products constantly meet the higher expectations of the customers. Then, Groms selected products with endless designs and organized them into three different lifestyle collections and have launched ‘Shop the room’. The products in these collections have aesthetic cohesiveness and are created by some of the leading artisans, designers, and manufacturers from around the world. Finally, Groms took the essential mood board tool, which is used by interior designers; and turned it into the collective showroom, which enables customers to see how well products work together in scale and color with a few clicks before ordering.  

Uptown: Formal living with a modern touch. It is the most exclusive collection with enduring aesthetics. This collection is particularly influenced by classical architecture and modern interior designs, focusing and concentrating on symmetry, sophistication, elegance, and experienced craftsmanship.

Downtown: Urban living with a mid-century influence. Downtown is their most popular collection with warm contrasting materials, strong geometric forms, and a vivid and expressive color palette.

Hamptons: Casual living with coastal inspiration. Hamptons is their sophisticated collection with a light color palette, Luxurious upholstery, and an emphasis on natural materials.

Being a digital brand, Groms also offers the following features to create the most illustrative, amusing, and successful experience possible from the comfort of home. The interactive showroom allows one to view how the products work together. The product use and comfort ratings by the experts let customers choose the pieces that meets their expectations. The product advisors are committed to answering any queries related to either sourcing or just for a second opinion. A 30-days satisfaction guarantee is also offered to decrease the risk of purchase.

Conclusively, Groms’ goal is for its customers to be as passionate and ardent as Groms is about designing and creating the perfect home. So go ahead, start selecting pieces, and experience what it is like to enjoy furniture shopping once again.

To place orders and for more information, you may visit

Media Contact
Company Name: Groms
Contact Person: Joakim Mellander
Email: Send Email
City: Miami
State: FL
Country: United States