RichContext Announces Virtual Launch Party for Multi-Retailer eCommerce Platform

April 23 20:06 2020
RichContext Announces Virtual Launch Party for Multi-Retailer eCommerce Platform
With Hyphen by RichContext, brands can now control, manage, and serve a relevant and consistent shopping experience that accounts for local inventory and maximizes conversion.

RichContext, an emerging technology company, announced today the official virtual release of Hyphen, a multi-retailer technology solution designed to create interactive microsites for influencer posts, social media and brand sites. The Hyphen platform enables product discovery for online shoppers at the point of inspiration on mobile destinations, making it simple for consumer-packaged goods companies (CPGs) to showcase their items. With direct add-to-cart functionality, instant inventory, and integration with 35+ retailers, Hyphen connects shoppable content with real-time data.

The Hyphen virtual product launch is on Thursday, May 14, at 10:00 a.m. CST via Zoom webinar platform. Registration is free, but space is limited. Interested participants can reserve their spot here. Event attendees can expect special guest speakers, interactive Hyphen demos and complimentary product giveaways. RichContext will provide updates on its social media platforms with updates regarding the event.

Hyphen is designed to save online shelves from delivering out-of-stock or unavailable items, leading to significant savings in media waste for clients. The experience is powered by technology that accounts for local inventory and is paired with a lightning-fast interface. Hyphen’s speed and capture rates are twice the industry average, leading to bigger baskets and improved user experience. With the accelerated adoption of eGrocery during these uncertain times, Hyphen’s capabilities are more relevant than ever.

“At RichContext, we believe the grocery pickup and delivery shopper has been one of the most under-served for years,” said Billy Courtney, Co-Founder and Head of Partnerships at RichContext. “Their shopping experience has been littered with ads that have no local relevance, out of stock items at user-specific stores, and a labyrinth of unnecessary clicks blocking conversion. Our Hyphen platform solves that. At the same time, we are increasing the effectiveness of retail media for advertisers while eliminating an absurd amount of waste.”

RichContext, based in Northwest Arkansas, is a retail technology company focusing on digital commerce.  Founded in 2016, the company works with some of the world’s most recognized brands and retailers, delivering end-to-end digital solutions. RichContext is comprised of a proprietary blend of engineering, UI/UX, data science and performance marketing built to shape the future of digital commerce.

Additional information about RichContext can be found at

Media Contact
Company Name: RichContext
Contact Person: Anna Herrington
Email: Send Email
Phone: 828-450-9310
Address:3335 S Market St
City: Rogers
State: AR 72758
Country: United States